So the theory goes, news developed as a special use of the plural form of new in the 14th century. We weren’t around then but news is as jolly interesting today as it was back then.
To enjoy our news, we’ve listed them for you. If you want deep insightful commentary on the latest political tensions in the Middle East or some idea where to invest your pennies in these times of global economic uncertainty, visit the BBC. Just want some creative ideas, something to make you go “Ooo, that’s clever/funny/interesting“* (delete as necessary), well, you’ve come to the right place.
…And February, March go? It has been a whirlwind at Toe HQ. Our usual wonderful clients – plus some exciting new projects.
The huge time-consuming ‘piece’ was the re-write of QualitySolicitors’ website. Every single word. Nothing old – everything rewritten to be ‘on brand’ with their new TV advert and strap-line, ‘For whatever life brings’. A phenomenal project. Over 230 pages rewritten, many with technical content. The major challenge was the ‘volume versus time available’…. but it was delivered. On time. On time for 10 million TV viewers to see the ad – and then visit site!
We also created copy for The Gazette – over 115,000 lawyers at 15,000 law firms. A front-page teaser (‘Quality viewing’) supported a double-page ad. And over 80 Partner firms were touched by ‘Toe comms’ as the client communicated to them and their clients.
Add in a Director Development Programme, interesting projects at Little Chef and the North Wales power stations, writing an in-house magazine, analysis of Best Companies data…. and the launch of Toe Hold!
Our very own in-house magazine to promote our copy-writing work. Not seen it? Click here.
Phew!
In 2012, themybigtoecompany will carry on doing what it has done for the last six years. But every now and then, a refresh is a welcome distraction, so that is our simple plan.
A refresh.
We’ll be tweaking our logo. Something simple. Nothing majorly different. Just stripping back to basics and recognising the fact that we’re more grown up now. And we’ll be talking to people in our network about what they do brilliantly well.
Toe Hold.
Our new magazine, once every three months, will share their insights on what we do – communication, coaching, development and engagement. Without giving away too much, we talk to someone who was the youngest person to complete the Royal Navy Field Gun event when they competed in 1993. And we also welcome the Coach of the Year! Now there’s a clue!
Toe Hold hits the web in January. Until then, we plan to carry on doing what we do. Love you too.
What Makes 100%? What does it mean to give more than 100%? Ever wonder about those people who say they are giving more than 100%? We have all been to those meetings where someone wants you to give 101%.
But what makes up 100% in life?
Mathematicians have worked out a formula that helps answer these questions for us – and in consultancy world, we love it when we know ‘How’ and ‘Why’ something works.
So, if:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
is represented as:
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26.
Then:
H-A-R-D-W-O-R-K
8+1+18+4+23+15+18+11 = 98%
But, disappointingly, K-N-O-W-L-E-D-G-E
11+14+15+23+12+5+4+7+5 = 96%
Just when you think “Oh no!”, the good news is that;
A-T-T-I-T-U-D-E
1+20+20+9+20+21+4+5 = 100%
Eureka! We have ‘the’ answer! Success equals Attitude? And having the right attitude delivers success, right? Well… sorry to deflate you but that ‘Tool of the Mediocre’, the ‘Get out of Jail’ card for the Average – bullsh!t – well, take a look;
B-U-L-L-S-H-I-T
2+21+12+12+19+8+9+20 = 103%
AND, to compound matters, just look how far ass-kissing takes you!
A-S-S-K-!-S-S-!-N-G
1+19+19+11+9+19+19+9+14+7 = 118%
So, now, one can conclude – with mathematical certainty – that while hard-work and knowledge will get you close, and attitude will get you there, it’s the bullshit and ass-kissing that takes you over the top.
Ever wondered why some people are where they are…?